Can the trademark registration fully ensure brand interest ? Yes but no. Immediate trademark monitoring is also critical.
Trademark monitoring refers to the regular monitoring of the registered trademark, in terms of the dynamics, usage, and infringement based on trademark text or graphics.
Trademark monitoring is an important way for enterprises to safeguard their legal rights to trademarks. Corporations can immediately learn about trademark trends and be in quick response via trademark monitoring, so as to prevent the infringements and protect the brand reputation.
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